Starter Pack: How to Build a Repurposing Shortcase — Templates, Timelines and KPIs

Starter Pack: How to Build a Repurposing Shortcase — Templates, Timelines and KPIs

Hook: If you produce live events or longer form content, a repurposing shortcase — a repeatable, time-boxed process — will multiply reach and reduce chaos. This pack gives you ready-to-use templates and a 48-hour timeline to get started.

The concept

A repurposing shortcase is a set of assets, templates and SOPs you run after any recording. It standardises the transformation of long-form recordings into long-tail discovery assets like micro-docs and shorts.

48-hour timeline

1. 0–6 hours: Ingest and transcode. Create markers and highlight potential clips.
2. 6–24 hours: Produce one 60–90s micro-doc and 6 vertical shorts using a short template (see How to Make Shareable Shorts).
3. 24–48 hours: Publish assets, tag them with seasonal metadata (calendar thinking) and add to directory listing.

Templates included

• Micro-doc storyboard
• Shorts selection checklist
• Metadata & tagging schema
• Consent & privacy checklist (aligns with cloud-classroom guidance)

KPIs to track

Start with these metrics:

• Assets produced per event
• Directory referral rate
• Shorts engagement-to-click ratio
• Subscriber conversions from micro-doc funnels (see micro-subscription models at link)

Case example

One creative agency implemented this shortcase and reduced time-to-publish by 75% while increasing discoverability across local directories. They credited the playbook in the repurposing case study for the approach (link).

Getting started

1. Download the templates and adapt the micro-doc storyboard to your voice.
2. Run one shortcase on an existing long-form asset this week and measure the directory uplift.
3. Iterate until your 48-hour cycle becomes a repeatable habit.

Wrap-up: The repurposing shortcase is a high-leverage habit. Build it, ship it, measure it — and watch consistent discoverability compound over months.